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WHY ADVERTISE
Business goes where it is invited. Our readers choose to patronize our advertisers over those in the mainstream media because they know their business is welcome.
There is no better place than the Metro Star to reach this diverse market. Exposure produces results. "If they don't see you, they forget." We market your business or product
to thousands statewide Oklahoma both in print and online, with additional distribution outlets throughout the four states region.
NICHE MARKET
Gay Purchasing Power: With more expendable cash, the Gay and Lesbian community travels more, dine out more often,
attend more shows and concerts, purchases more luxury items like clothing and cars along with making more home improvements. Metro Star readers are eager to support our
advertisers. Important information you may not be aware of. "Gay Buying Power Projected at $710 Billion in 2007" from Witeck-Combs Communications. "The largest most lucrative
niche in the business world" from The Wall Street Journal.
How large is the U.S. gay market?
Kinsey says about 18.75 million
Simmons says about 21 million
NORC says about 15 million.
These three sources averaged out equal 18.25 million.
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READERSHIP
The Gay/Lesbian Consumer Survey:
Metro Star participated in a recent survey conducted by Community Marketing, Inc with 22,000 national responses from the Gay/Lesbian
communtiy. The results for the State of Oklahoma and the four states region include ground-breaking data and insights on demographics, psychographics, purchase behavior,
motivations, and social, political perspectives. Below are a few results from our readers.
1. Age: over 45=19.8%, 40 to 45=16.9%, 35 to 40=14%, 20 to 35=25%, unreliable response=24.3%
2. Readership Sex: Gay Male= 54.3%, Lesbian 30% and 15.7% Bisexual, Straight, or Transgender.
3. Does Company's advertising in GLBT Publications influence your decision to purchase? Only .9% were negative.
4. At least once a month: Dining Out=72.9%, Shopping (not online) =52%, Out to Bars/Clubs=30.7%, Attend Community events=51.3%, other activities included,
live theater, music concerts, museum, dancing and sporting events where lower than 20%.
5. Relationship Status: 53.2% in a relationship living together, 32% were single, 14.8% in relationship living apart.
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